Friday, July 10, 2020
Communication during a crisis is critical. When leaders communicate with urgency, transparency, and empathy, it helps people adjust to the constantly changing conditions crises bring.
Yet beyond these basic recommendations, there is scant empirical research on what to communicate to employees amid a crisis. As a result, most executives probably cannot answer the following question: Now that we are several months into the crisis, how are your employees feeling about your organization’s response to the pandemic?
Workforce Logiq’s science advisory board member, Dr. Brooks Holtom, shares five tips for business leaders to implement for effective communication.